According to French media reports, the French leather goods manufacturer Longchamp Longchamp) in Germany's history can be traced back to the 1950s. Since the launch of the first product since the company every year to participate in Germany's most famous Offenbach (Hoffenbach), leather goods and luggage exhibitions.
2011 Longchamp its biggest markets - France, the growth rate reached double digits, mainly due to the increase in the consumption market of foreign customers. The business of the company in France accounted for 35% of its total turnover. Although the economic situation in France is in the doldrums, the level of consumption also fell by 0.5%, butsales still increased in France, Longchamp, just the rate of growth for a number does not reach double digits.
In 2011, the U.S. market luxury goods industry well resisted the negative impact of the economic crisis. Longchampin the market, sales have increased by 20%.
Other leather goods manufacturer, Longchamp also upgrade strategy for the implementation of brand and price, themost expensive product will become the company's flagship product. Said the company's CEO inlay · Kashigelan, (Jean Cassegrain), customers have asked Longchamp introduced more attractive appearance, the cortex is more beautiful, fine workmanship handbag. The price of its mass of these handbags have a great relationship. Longchamp in September 2011, as the launch of Balzane series handbag the handbag has become the best-selling products in the leatherhandbag. Balzane the significance of the name refers to the white mark on the true features. Package based on the series of hand work, the market price of 550 euros to 750 euros, the series also become one of Longchamp expensive products.
Longchamp companies to move production to China, Morocco, Tunisia and the Morris Island to reduce its cost, and at the same time, the company tends to the production price is easy to accept the luxury purses the average selling price of between 400-600 euros.